Beanz Meanz Marketing Opportunitiez

In perhaps the most exciting food news of the year so far, it was announced this week that a new pop-up cafe will be coming to Selfridges Foodhall later this month. But not just any old pop-up cafe. Marking 50 years since the creation of the "Beanz Meanz Heinz" slogan, the Heinz Beanz Cafe will be open daily in the foodhall for a month, serving the world-famous tomatoey legumes alongside crispy bacon, ham hock or scrambled egg for £3 a plate, with cheese, for some reason, being an optional extra. A little pricier than your local greasy spoon, admittedly, but no doubt that won't hold back the punters. There will also be the opportunity to buy some limited edition tins of beans (sorry - beanz) with special labels celebrating and riffing on the famous slogan - Beans Meanz Eggz, Beanz Meanz Spudz, Beanz Meanz Brekkiez and so on, at £2 a pop. Quite why "Beanz Meanz Chatz", I am not sure. I suspect "Beanz Means Fartz" probably won't be available.