From my previous reviews, I had felt that both the look and feel of Lola Milne's Take One Tin was a touch more upmarket than Tin Can Cook by Jack Monroe, and Tin Can Magic feels like a step yet further in that direction - it's a very smart-looking book, flexibound this time, which is becoming increasingly popular in the book world of late, a sort of halfway house between a hardback and a paperback. The full colour photography throughout is highly stylised, with lots of moody shadows being cast on or by the dishes. Occasionally one of the featured tin sneaks into a shot, and while the front of the labels are turned away from the camera, you don't need to be too much of a tin cannoisseur to spot that they are Waitrose-branded, perhaps giving a sense of who the book is being pitched towards. Note also that the book's tagline is "simple, delicious recipes using pantry staples", the somewhat archaic word immediately suggesting a large, spacious kitchen, with room for a walk-in space to store food, rather than a tiny little kitchen with a few cupboards in a studio flat. Let's face it, only posh people have a pantry, or at least call it that.
