Merry Christmas one and all!
Well, it's been a funny old year, hasn't it? Do you remember when we were being told things would be back to something like normal by Christmas? They said much the same about the First World War, too. Ah well, maybe next year. But let's not dwell on such matters.
As regular readers will know, as well as always keeping my eyes open for interesting tins, and constantly adding more to my kitchen cupboards (to the extent that the shelves are groaning under the weight) I have also amassed quite a collection of cookbooks and pamphlets focusing on tinned foods, largely found on eBay. Quite often these were originally produced as promotional items by the manufacturers of the foods themselves - there seem to have been a vast number over the years from the big players like Heinz and Campbells - but recently I have come across a number of publications, from the 1950s onwards, from an organisation called the Canned Foods Advisory Bureau (or CFAB, as I have dubbed it purely for the purposes of the title of this post), whose function seems to have been to promote the use of all kinds of tinned foods to the "modern housewife" (their terminology, not mine!) and show how much quicker and easier they make the daily challenge of putting something nutritious and appealing on the table. In that way it was very much a precursor of current organisations like Canned Food UK and Love Canned Food, and it may well also have been funded by manufacturers of either tinned foods or the tin cans themselves.
I couldn't let Christmas pass without sharing this fabulous Canned Food Advisory Bureau pamphlet from the 1950s or 60s (there's no date on it unfortunately), entitled "Christmas Fare".