On a recent visit to Newcastle, I spotted this innovative use of tins in the most unlikely of locations - a shoe shop, to show off their stock to better effect.
I didn't ask the sales staff what was actually in the tins themselves, but Scorpio Shoes have been quite creative in making their own labels with a Heinz-style layout on the front ("50 countries worldwide" replacing "57 varieties"), a list of all the brands of shoe they sell in the 'Ingredients' section on the back, and the following paragraph under 'Dietary Information':
"Suitable for the fashionably late. Definitely contains nuts! Not suitable for those with an intolerance to creativity and individuality. Please consult your wallet if you experience a desire to purchase."
Unique, memorable and a bit of fun - it's the sort of nice little touch that smaller independent companies do so well. Whether Heinz would be be particurlarly amused if they found out remains to be seen, but maybe Scorpio could win them over by telling them that all the tins contain Heinz beans, and that they wouldn't dream of using anything else in their stores - whether or not that's actually true!
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